"I met the CEO and co-founder, Hans Kristian Aas, and was inspired by the electric people and products imove has developed. He convinced me to join Casi, previously imove tech, and to be a part of revolutionizing the automotive industry. Helping Casi scale internationally is an opportunity I don't want to pass by," ‍ said Jordan Symonds.

Symonds is originally from Maine in the USA and comes from CompEdge in Oslo, where she was Head of Creative and a Partner.

"Jordan is an absolutely perfect match for us," says Aas. "Her belief in the importance of a strong brand and how we should build it further in both B2B and B2C is exactly what we need now."‍

The Casi brand is venturing outside the Nordic region and will be established in seven other European countries, with Germany as one of the major investments.

"With Jordan's help, we will ensure that the brand is perceived equally across all national borders," says Aas. ‍

The Bergen-based startup company started in 2018 as an innovation project between the startup factory NEW and the car dealer Frydenbø. Today, Casi has both car subscription services and SaaS. ‍Read the full article in Norwegian here.‍